Online & Digital
SPA sparkles up your lunch
Spa
Issue 28 | September 2013
Agency
?Publicis Brussels
Creative Team
Rodrigo Aranda, Godoy Sophie De Plecker
Date
May 2013
Background
The same sandwich every day, at the same time, in the same local snack bar... Everyone quickly sinks into a routine. But what if a little sparkle was injected into all that?
Idea
Find out how SPA Sparkling Mineral Water can turn a boring "Américain" sandwich (a classic Belgian sandwich) into a very special "Américain" sandwich. The film sends the viewer to the Spa Facebook page, so that they can discover other ways of adding some sparkle to their lunch. This film was created by Publicis Brussels and shot by Poetry In Motion.