Menu
Integrated
 

Orange Different Business

Everything Everywhere

Issue 25 | January 2013

Background

Orange is such a powerful consumer brand it struggles to connect with a business audience. The agency was briefed to make Orange more business-like. But they said, don’t try to be more business-like, talk to business people who are Orange-like.

Orange is a brand that has always been different. They were the first mobile phone company to charge calls by the second; the first not to charge for dropped calls; the first to give away free pizzas. Why not connect with those business people who are attitudinally aligned?

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 63

Share