Menu
Online & Digital
 

Turning fans into customers

Gu¨ Puds

Issue 30 | March 2014

Background

Gu¨ was a small premium desserts brand trying to grow at a time when shoppers were fearful of recession.

With a very limited budget, the plan was to use social media to drive sales and not just Facebook 'likes'.

It was a classic 'test and learn' programme combined with a measurement framework, designed to help Gu¨ to measure both the value of basic Facebook engagement and the customer value created.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read