Integrated

Lets speak baby
Guigoz
Issue 25 | December 2012
Background
Infant Formula brands are all very similar. The only way that brands could differentiate their expertise was to talk about their ingredients, issuing complicated and incomprehensible formula messages that left poor mums completely perplexed.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- FA CUP
Issue 11, June 2009 - Sandwich
Issue 16, September 2010 - Fans against all odds
Issue 44, September 2017 - Water Light
Issue 60, September 2021