Issue 33 | December 2014
Challenge: Standing out from the crowd! All brands of lawn mowers advertise in spring, but none really stands out. The main challenge was to make Viking's iMow robotic lawn mower stand out through an original and unusual campaign.
Objective: Giving the iMow robotic lawn mower maximum visibility in 2014. The target audience was drawn from new customers.
Strategy: As all brands of robotic lawn mowers promise 'more free time', Viking has decided to differentiate itself through a message that completely breaks from the competition : mowing the lawn can be fun.