Greetings Card
Orange
Issue 30 | June 2014
Agency
Publicis Conseil, Paris
Creative Team
Chief Creative Officer: Olivier Altmann Creative Director: Steve O’Leary Copywriter: Antoine Querolle Art Directors: Olivier Baraona, Roman Vychnevsky Digital Project Managers: Marine Garcia, Siegfried Boniface Producer: Justine Gentill
Production Team
Digital Production Management: Marcel Technical Director: Louis Da Silva Technical Project Manager: Fashed Toumi Digital Production: Motion Designer: Clement Morin Sound Designer: Etienne Forget Studio Development: Digitaddict
Other Credits
Account Managers: Cecile Lejeune, Guillaume Foskolos, Andrei Coiocaru
Date
December 2013
Background
One New Year's greetings card looks pretty much like any other New Year's greetings card.
So how can you grab the attention of the 170,000 employees at Orange with a stand-out card?
And also, how to show the general public the Group's rising prominence in the digital world?
Idea
Take a fresh angle on this year's leading campaign, Ten Little Fingers (http://www.dailymotion.com/orangecorporate#video=x18a92a), transforming it into an interactive experience.
Using smartphone/computer synchronisation, we are proposing a singular journey, in which you and your fingertips control a series of animations, from taking a trip around the world to creating a piece of art, and even awakening a sleepy town.
The result, mixing the animated and digital worlds, will certainly be the year's most interactive greetings card!
Check out the card now at http://hello.2014.orange.com/
With Orange, the digital revolution is more than ever at your fingertips.