Hello bank!
Mobile Concerto
Issue 30 | June 2014
Agency
Publicis Conseil, Paris
Creative Team
Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Filipe Vilas-Boas Art Director: Thibault Choquel
Production Team
TV Production (WAM): Pierre Marcus, Benjamin Besnainou Sound Producer (WAM): Frederic Prados Director: Paul Dugdale Company Production: B-Reel Producers: Trine Pillay, Ivana Bohuslavova Post-production: (WAM) Franck-Herve Marc WAM Business Affairs: Romain Busnel, Elodie Silliart, Margaux Miracle-Sole, Carlos Serrano Social Media Content Social media team: Eric Forest, Romain Libeau, Pierre-Henri Briec, Charlene Santini, Coralie Segonne
Other Credits
Account Managers: Eric Forest, Michael S Levy (Publicis Modem), Celine Vernerey, Anne-Sophie Rouget (Publicis Modem) Elise de Chivre, Romain Libeau, Gregory Botbol Strategic Planners: Valerie Henaff, Ombeline Minelle Hello bank!: Virginie Fauvel, Antoine Sire, Jean de Chambure, Alexandre Giros
Date
July 2013
Background
For a few years, digital technology, particularly mobile digital technology, has been a strategic point of contact for banks. A newcomer on the market, Hello bank! wanted to launch with just one objective in mind: to offer the best application to those who want to stay permanently connected with their accounts. A bank has never offered such a service in a single application. It's the first completely mobile bank.
Idea
For its launch, Hello bank! wanted to position itself as a premium bank dedicated to mobile device users, entirely adapted to new ways of banking. All that remained to demonstrate was that an institution as complex as a bank can exist as a simple application.
The idea was to revisit a classic using the best technology.
In collaboration with the conductor Libor Pesek and the musicians of the Czech National Symphony Orchestra, all of the orchestra's instruments were made to perform Carmen using mobile devices.
Results
There were 11 Mio views on youtube. The campaign generated strong brand awareness and customers recruitment, exceeding expectations.