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Secrets of Bahia

LaSCAD

Issue 38 | March 2016

Background

Planet Ushuaia was a new range of personal-care products from l'Oreal aimed at men and women under 35, a group reckoned to be more in touch with nature and ethnicity. The name came from the southernmost city in the world, Ushuaia in Argentina and echoing the South American characteristics of the brand, the new products were made with natural ingredients sourced mostly in South America.

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