Menu
Integrated
 

#Study with Roland-Garros

BNP Paribas

Issue 38 | March 2016

Background

In France, certainly in the financial category, branded content was mostly short videos made by YouTubers, which everyone knew was just old-fashioned endorsement advertising with new faces.

BNP Paribas had never stepped away from traditional advertising before. However, the bank had sponsored the French Open at Roland-Garros for 40 years.

The challenge was to use their sponsorship in a new and intelligent way to engage with the youth market.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 56
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read