Nelson’s Column

Background

When Nelson’s Column was put under wraps for cleaning and maintenance work, Viacom Outdoor was approached by the Greater London Authority to find a sponsor for the restoration. Realising this was an unprecedented opportunity for a commercial brand, Zurich Financial Services was one of several companies who pitched for the chance to use the space. Publicis Dialog Worldwide’s proposition for Zurich, which chose to highlight three key environmental themes promoted by the GLA, was deemed to be the best proposition for the project.