The Wild Store
Renault Italy
Issue 53 | January 2020
Agency
Publicis Italy
Creative Team
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli Chief Creative Officer Publicis Italia: Cristiana Boccassini Creative Director: Stefano Battistelli Digital Creative Director: Massimo Guerci Art Directors: Massimo Guerci, Dario Citriniti Copywriters: Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo Digital Art Director: Iacopo Gioffrè Digital designer: Simona Caldarini
Production Team
Head of Digital: Pierluigi Roselli Digital Project Manager: Claudia Gili TV Producer: Manuela Fidenzi House of production: Bedeschi Film Director: Gigi Piola DOP: Leandro Ferrao Executive Producer: Federico Salvi Producer: Giacomo Tabone Editor Hero Video: Fabrizio Squeo Editor Content Strategy: Samuele Schiavo/Fulvio Rossetti Musica: Sizzer Sound design: Daniele De Virgilio Sound mix: General Jingles Post production: Prodigious
Other Credits
Client: Renault Italy Advertising, Digital, CRM Manager: Azzurra Lucignani General Manager: Daniela Di Maio Account Director: Ilaria Lorenzetti Account Manager: Chiara Marotta
Date
October 2019
Background
If online shopping makes your life easier, Renault KADJAR aims to make it even more thrilling.
Renault launched New KADJAR in its 4x4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the comfort of the couch? By turning an Amazon purchase in a unique offroad experience.
Idea
This is The Wild Store: a temporary shop that can only be reached by driving the New Renault KADJAR. This will be the only way to take advantage of a very special online offer.
Inside The Wild Store, a Smart TV 49’’ (worth over 1,000 €) will be sold at only 10 € but only on one condition: to reach it, people will star in a real offroad test drive of the New Renault KADJAR. By clicking on the promotion, users will be redirected to a video-experience that will show them how to get the TV.
In Between the campaign discovery and the actual TV purchase, a journey along dirty roads and mountain tracks will kick off.
A Publicis idea, created for Renault Italy and in collaboration with Amazon.
The campaign will be on air from October 17th on amazonwild.renault.it with a high-impact planning campaign on amazonwild.renault.it as well as on Renault social profiles.