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Open Your World – Worlds Apart

Heineken UK

Issue 45 | December 2017

Background

2016. The year of Brexit. The year of Trump. A year where the divisive and polarising forces in the world were closing down on communities rather than keeping them open. The problem was, tucked up in their cosy echo-chambers and digital filter bubbles, people had become used to only hearing views that corresponded with their own. They didn't see, let alone listen to, opinions that opposed their own.

It had become all too easy to label others rather than try to understand them. Heineken's brand purpose was expressed in the line 'Open Your World'. They wanted to show that even the most divided people can open up when they find common ground.

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