The Youngest Headhunters In The World
Issue 61 | January 2022
Publicis Worldwide Poland
Chief Creative Officer Dagmara Witek-Kusmider Deputy Creative Director Slawek Figura Creative Group Heads Bartosz Jeglejewski, Tomasz Ziemianski
Head of TV Production Aleksandra Kowalczyk Publicis Production Cezary Szostek Publicis Director Kuba Zarzycki Post-Production Anna Waligórska Prodigious Poland On-line Piotr Bandomir Prodigious Poland Producer Kacper Sawicki
Account Director Malgorzata Szymanczak Senior Account Executive, MSL Agnieszka Platkowska Senior Advisor, MSL Tomasz Relewicz UX designer, Foundation K.I.D.S. Sabina Bialek
The K.I.D.S. foundation wanted to modernise children’s hospitals in Poland.
But how can you recruit the people you need to update the technology and systems when you have no budget?
K.I.D.S. Poland set about identifying and targeting the top people they needed on Linkedin and then got children who had been in hospital themselves to talk to them.
These young headhunters made 14 personalised videos which were sent to the innovation and tech wizards that were required. These people responded by volunteering and by sharing the videos with their Linkedin connections so the story spread far and wide and other professionals and professional institutions such as Reckitts, BNP Paribas and Nationale-Nederlanden offered their skills.
Not for free. For jellybeans, croissants and cup-cakes.
The kids made one video specifically for Bill Gates. While he hasn’t responded himself, Microsoft has been in touch and has offered support.
The young headhunters recruited 103 experts in fields such as UX and robotics, including a former government Minister, the futurist Aleksandra Przegalinksa and the President of InPost, one of Poland’s most innovative companies. They have pledged to donate nearly 5,000 hours of their time worth three million Polish zloty.
I recently read a blogpost on how to use LinkedIn properly as a recruiter.
Understand who you’re targeting; post on groups; go premium; engage with passive candidates. This idea clearly understands how it’s done. But it’s only when you feel a sense of shock at seeing children appear in your LinkedIn feed that you realise how many pontificating old bores there are on the platform. (I include myself among them.) That’s why it’s been so successful, of course.
This article usually is for Directory subscribers only
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Pepsi Bottle Lights
Issue 23, June 2012
- Life Lolli
Issue 52, September 2019
- Love Verses Hate
Issue 53, December 2019
- Samsung iTest
Issue 60, September 2021
Issue 61, December 2021
- Ready. Set. Quit
Issue 62, March 2022
- The View from Baker Street
Issue 9, December 2008
- Give The Dog A Bone
Issue 22, March 2012
- The World’s First Mosquito Repellent Newspaper
Issue 35, June 2015
- Aruba Image Bank
Issue 36, September 2015