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Politics. Tamed

The Times and The Sunday Times

Issue 53 | January 2020

Background

As the UK’s original deadline to leave the EU loomed, the government was in disarray over negotiations, which dragged on and on and were virtually incomprehensible to much of the public. With the constant braying, territorial divisions and infighting, the atmosphere in the House of Commons increasingly resembled a zoo. Capturing the mood of the nation, the 'Politics. Tamed.' campaign anthropomorphizes politicians as animals, showing them with similar characteristics to the ever-bickering MPs. So there are squawking parrots, hysterical hyenas, slippery snakes and ever-changing chameleons adorn the green benches of the House of Commons. Order is not restored until the lion and the unicorn – from the royal crest of The Times masthead – enter proceedings.

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