Menu
Online & Digital
 

Rexona: DO MORE

Rexona

Issue 29 | December 2013

Background

Rexona, the $1.5 billion deodorant brand, came to the agency to launch a new global philosophy: DO:MORE. The task was to mobilize online communities and rally them around the brand's call to action. The mission was to create a digital ecosystem for Unilever's global deodorant brands. Thus was created the ultimate YouTube channel aimed at the most activity-oriented groups: adrenaline junkies and street dance fans.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62