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A is for ANZ

ANZ

Issue 1 | July 2008

Background

The aims of the campaign were: To establish a positive awareness of ANZ Financial Planning and of ANZ as a bank that helps customers achieve their goals; to generate worthwhile prospects for ANZ Financial Planning, but accepting that this process can take some time create a communication that would be retained in the home; and to encourage the audience to think about financial planning and realise a planner could help achieve their growing family’s financial goals – particularly in respect of saving for education.

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