Christmas Gift
Rapp Tribal
Issue 26 | March 2013
Agency
RAPP Tribal NZ
Creative Team
Creative Director: Aaron Goldring Senior Copywriter: Nicci Doak Senior Art Director: David Reid Designer: Craig Fraser
Other Credits
Account Director: Sherman Grewal Account Co-ordinator: Jono Fellet Voice Talent: Matt Webster Believer: Tracy Smithers
Date
December 2012
Background
Every year, every agency faces the same problem. What to do for the agency Christmas gift? The clients have great expectations. The agency accountants have modest expectations. So in the Christmas of 2012, instead of giving Rapp Tribal’s clients meaningless frippery, they were given the chance to have something precious returned to them. Something they lost when they were still children.
Idea
The gift of believing in Santa again.
Each client received a DVD with a photo of cookies on it and a bottle of milk (to leave for Santa, once they believed). The DVD showed footage of one of Rapp Tribal’s senior staff members being hypnotized into believing in Santa. The DVD then informed clients of when the hypnotist was scheduled to visit their building and invited them to receive the gift of believing too.
Results
The DM piece and visiting hypnotist created quite a stir amongst Rapp Tribal’s clients. Once the watching crowd realized that their colleagues truly believed that Santa was real, out came the iPhones to capture video footage of the phenomenon. It was a fun, unforgettable Christmas gift that will be fondly remembered for years to come.