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CIA Campaign

ResponseTap

Issue 49 | December 2018

Background

ResponseTap is Europe’s leading provider of Call Intelligence, a call tracking platform that allows marketing teams to understand which activity is driving inbound phone calls with the kind of precision normally associated with digital marketing attribution tools. The overriding challenge for the broader marketing strategy revolved around how to get cut-through with marketers in a crowded space. There are currently over 5000 martech suppliers offering their services to marketing teams. How do you create standout, create disruption and generate a conversation with a marketing qualified lead?

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