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Issue 18 | March 2011

Background

The Meningitis Trust was created in 1986 and since then has generated grants of £1.5m to help people rebuild their lives after meningitis.

It relies entirely on voluntary donations to do its work.

For the Trust, social media looks beguiling as it can be a way of engaging hundreds of thousands, if not millions, of people at relatively low cost. The trick is finding an idea that would direct people to their Facebook page.

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