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Haus of Versant

Fuji Xerox New Zealand

Issue 39 | June 2016

Background

In the market for digital printers, there was not much differentiation between either the products themselves or the brand manufacturers. Result: a cluttered market, where the target audience was bombarded with print samples and brochures.

Ultimately, the proof was in the printing, so the task for marketing was to get an up-close demonstration into the hands of buyers.

But that's what everyone did, so the trick was to do it with imagination and flair.

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