
The Caples Awards 2018
Results
Issue 48 | September 2018
Best in Show
Agency: CHE Proximity
Client: carsales.com.au
Product: Online automotive classifieds
Title: AutoAds
Country: Australia
Ambient/Guerilla/Outdoor Gold
Agency: CHE Proximity
Client: Swann Insurance
Product: Motorbike Insurance
Title: Another Reason To Ride
Country: Australia
Branded Content - Gold
Agency: Happiness, an FCB alliance
Client: Carlsberg Group
Product: Carlsberg
Title: Probably TEDx
Country: Global
Digital B2C Gold
Agency: Colenso BBDO
Client: MARS NZ
Product: PEDIGREE®
Title: PEDIGREE® Child Replacement Programme
Country: New Zealand
Innovation Gold
Agency: CHE Proximity
Client: Cochlear
Product: Cochlear Implants
Title: Hearprint
Country: Australia
Innovation Gold
Agency: Colenso BBDO
Client: DB Breweries
Product: DB Export
Title: DB Export Beer Bottle Sand
Country: New Zealand
Integrated Gold
Agency: CHE Proximity
Client: Velocity Frequent Flyer
Product: 15% Velocity Points Bonus
Title: The Billion Point Giveaway
Country: Australia
Mobile Gold
Agency: Colenso BBDO
Client: MARS NZ
Product: PEDIGREE®
Title: PEDIGREE® SelfieSTIX
Country: New Zealand
Not For Profit Gold
Agency: Ogilvy New York
Client: NewFest & NYC Pride
Product: ‘Gilbert’ font
Title: Type with Pride
Country: USA
Not for Profit Gold
Agency: Happiness Brussels, an FCB Alliance
Client: OVK / PEVR (Parents of Road Victims)
Product: Not for Profit Organisation
Title: Behind the Numbers
Country: Belgium
Radical New Strategy Gold
Agency: Story UK
Client: Pickering’s Gin
Product: Gin Baubles
Title: Gin Baubles
Country: UK
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