Mail & Door Drops
No Tankers DM
Dogwood Initiative
Issue 34 | March 2015
Agency
Rethink Canada
Creative Team
Creative Directors: Ian Grais, Chris Staples Art Directors: Tony Woods, Leia Rogers Writer: Leia Rogers Designer: Tony Woods Account Services: Scott Lyons, Shelley Ong Digital Strategist: Leah Gregg
Production Team
Producers: Cary Emley, Sue Wilkinson
Other Credits
Printers: Metropolitan Printers
Date
November 2014
Background
There's no safe way to transport oil.
Idea
This DM piece was created for Dogwood Initiative's No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people's homes.