Outdoor & Events
Hair Removal Products for Men
Parissa
Issue 33 | December 2014
Agency
Rethink
Creative Team
Creative Directors: Ian Grais / Chris Staples /Rob Tarry Art Director: Felipe Mollica Copywriter: Morgan Tierney
Production Team
Print Producer: Sue Wilkinson, Cary Emley Photographer: Felipe Mollica Studio Artist / Typographer: Tom Pettapiece Production & Assembly: Total Graphics
Other Credits
Account Services: Carrie Panio, Solomon Gauthier Client: Fardad Moayeri
Date
August 2014
Background
Parissa was a local Vancouver company that makes wax strips made from all natural ingredients and pre-coated with salon wax, making hair removal fast and easy. Their product was available at most drug stores across Canada.
Idea
To promote Parissa's line of men's hair removal products, dry cleaners were supplied with hangers that dramatized the downside of body hair.