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Heinz Ketchup Puzzle

Kraft Heinz

Issue 55 | June 2020

Background

Heinz is known for its iconic slow-pouring ketchup. In a period when everyone had a little more time on their hands and puzzle popularity skyrocketed, the brand wondered if it could help by connecting the two. And if the idea could be fun as well as contextually relevant, so much the better.

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