FGL Sports ltée (Sports Experts)
Issue 46 | March 2018
Sports Experts was one of Canada's largest sporting goods retailers. Celebrating its 50th anniversary in 2017, the brand wanted to generate top-of-mind awareness and brand affinity. The idea was to try to create a participative challenge in the physical world, which could be filmed and amplified as a piece of content online.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email