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Universal Monsters Presents: Bride of Frankenstein holoride

Universal Pictures

Issue 56 | September 2020

Background

Automatisation of vehicles will unlock the potential for cars to evolve beyond a simple means of transport. When a driver no longer needs to keep her eyes on the road and hands on the wheel, the in-car experience can be transformed. Suddenly windscreens can be turned into projector screens, video streaming will take over from the radio, and VR content will change vehicles into moving theme parks. With the entertainment experience for most drivers largely unchanged from 1930, when the first dashboard radio was installed, a media revolution is on its way.

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