Menu
Mail & Door Drops
 

Listerine Embossed Letter

Pfizer Consumer Healthcare

Issue 5 | July 2008

Background

Patients want naturally white teeth. Dentists want tartar control. Listerine keeps both groups happy. The aim was for dentists to try new Listerine Advanced Tartar Control, so that they would recommend it to their patients. The target was to elicit response from 8% of the mailing universe (2,032 dentists), which could result in an additional 50,000 patient recommendations.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read