Mail & Door Drops

Listerine Embossed Letter
Pfizer Consumer Healthcare
Issue 5 | July 2008
Background
Patients want naturally white teeth. Dentists want tartar control. Listerine keeps both groups happy. The aim was for dentists to try new Listerine Advanced Tartar Control, so that they would recommend it to their patients. The target was to elicit response from 8% of the mailing universe (2,032 dentists), which could result in an additional 50,000 patient recommendations.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Dortmund Concert Milk
Issue 21, December 2011 - If Only For A Second
Issue 30, March 2014 - DB Export Brewtroleum
Issue 36, September 2015 - DNA Discounts
Issue 50, March 2019 - No need to fly – Around the world in Germany
Issue 51, June 2019 - The Touch Tally
Issue 57, December 2020 - Time Keeper
Issue 61, December 2021