Mail & Door Drops

Listerine Embossed Letter

Pfizer Consumer Healthcare

Issue 5 | July 2008


Patients want naturally white teeth. Dentists want tartar control. Listerine keeps both groups happy. The aim was for dentists to try new Listerine Advanced Tartar Control, so that they would recommend it to their patients. The target was to elicit response from 8% of the mailing universe (2,032 dentists), which could result in an additional 50,000 patient recommendations.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

Now Open For Entries
Deadline 1st May

Enter Now

Current Issue

Issue 53

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read