Do it for mom

Background

In 2014, Spies Travel launched the 'Do it for Denmark' campaign in which they pointed out that Denmark's birth rates were dangerously low. Couples were encouraged to go away on holiday, and, in this more relaxed state, get it together for the good of the country.

In 2015, the birth rate was still too low despite some progress the previous year.

The question was, who suffered most when there were no babies forthcoming?

The answer, mums who wanted to become grans.