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Don’t Cook Yourself

Marie Keating Foundation

Issue 56 | September 2020

Background

Rothco, part of Accenture Interactive, launches a new campaign for skin cancer prevention for The Marie Keating Foundation. With summer comes the dusting off of everyone’s barbecues - ready to be fired up again. And this summer that’s truer than ever, as more people are cooking at home and spending more time in the garden. Everyone loves getting out the grill under the sun, but the question very quickly becomes “what’s cooking - the BBQ or the person using it?”. Death rates in Ireland from melanoma skin cancer are one of the highest in Europe, and the rate of cases is on the increase. 90% of new skin cancer cases are from avoidable UV damage, which goes to show that people just don’t take the sun seriously.

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