Samsonite Versus The World
Samsonite
Issue 33 | December 2014
Agency
Saatchi & Saatchi Brussels
Creative Team
Account Director: Jonathan Moerkens? Creative Director: Jan Teulingkx / Alexander Cha’ban? AD: Arnold Hovaert? Copy: Damien Veys? Art Buyer: Gaelle Haesaert
Production Team
Production: Caviar? Director: Tom Willems
Date
August 2014
Background
Saatchi & Saatchi Brussels launched the latest instalment in the 'Samsonite VERSUS the World' campaign. 'VERSUS' showcased the latest innovations in travel design and technology that set Samsonite apart from the competition. Brought to life via a series of tongue-in-cheek videos, the POS and instore campaign also ran online from 11th August, 2014.
Idea
Following on from the success of the campaign's earlier films, the latest work introduced the many features of the Samsonite range by subjecting each product to rigorous, real-life testing. Five new products were put through their paces in a series of unexpected endurance trials in the Samsonite Quality Lab.
Creative Director of Saatchi & Saatchi Brussels, Alexander Cha'ban said
"The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years".