Plant The Bill
Shortlist - Enel Romania
Issue 24 | September 2012
Agency
Saatchi & Saatchi Bucharest
Creative Team
Creative Directors: Johan Ohlson, Jorg Riommi Copywriter: Irina Codreanu Art Director: Vlad Molico
Production Team
Fallen Mermaid SRL, Oakthrift Corporation Limited
Other Credits
Head of External Relations: Radu Cosarca Head of Communication and Media Relations: Adriana Tabac Group Account Director: Alexandra Ivan Account Director: Emanuela Spirache Account Manager: Corina Bratu
Background
Enel, the largest electricity provider in Romania, wanted to convince existing clients to switch from paper bill to electronic billing.
Idea
For one month, Enel sent out their invoices printed on seeded paper. So, when you got the bill, you could consider it your last paper invoice and bury it forever. Something green would grow out of it, to sustain the eco-friendly message.
Results
After the first month, over 50,000 customers switched to online billing.