Cat Ballads – Music to Improve the Lives of Cats
RSPCA New South Wales
Issue 48 | December 2018
Agency
Saatchi & Saatchi
Creative Team
Phillip Harkness and Jack Wall Saatchi & Saatchi Chief Creative Officer: Mike Spirkovski Deputy Executive Creative Director: Sesh Moodley Creative Directors: Flavio Fonseca and Piero Ruzzene Art Director: Phil Harkness Copywriter: Jack Wall
Production Team
Sound Music & Sound: Nylon Studios Executive Producer: Karla Henwood Sound Engineer: Stuart Welch Composer: Scott Langley Production Good Oil: Human mode Director/Editor: Stuart Bowen Executive Producer: Sam Long Producer: Chana McLallen and Andrew McLean Prodigous Cat Mode Director/Editor: Thommy Thoms Executive Producer: Tim Pietranski VFX Alt VFX Senior Producer: Tyrone Estephan Colorist and Flame Artist: Caleb De Leon
Other Credits
RSPCA Executive Manager, Communications: Marianne Zander Executive Director, Animal Care Services: Brendon Nielly Managing Partner: Ben Court Senior Account Director: Claire Thompson Account Manager: Dan Beer Account Manager: Hannah McHardy Executive Planning Director: Kate Smither Senior Planning Director: Kevin Harrington Executive Producer: Renata Barbosa Producer: Georgie Patching Editor: Ed Coyle and Bruno Barthas
Date
September 2017
Background
Australians love cats. But people think cats can look after themselves. So they weren’t de-sexing, microchipping or containing them. This left 35,000 cats in RSPCA NSW shelters every year. 90% never find their way back home.
Idea
RSPCA NSW needed owners to listen to their cat care guidelines to address the crisis. So an album was released, giving cats a voice. "Cat Ballads - Music to Improve the Lives of Cats" is an album of 4 original tracks in different musical styles, about de-sexing, microchipping and containment.
Results
From a media budget of AU$1000, at last count Cat Ballads earned 22.5million impressions