Code Strike

Background

61% of teenagers in the UK game and snack when they get home from school. Mattessons wanted Fridge Raiders to be the go-to snack for these young gamers. The brand had already been talking to the gaming community for five years when the world's biggest gaming franchise, Call of Duty, prepared to launch Call of Duty WWII.

If back in WW II times Bletchley Park, the original home of MI5, had recruited a generation of code breakers with a cryptic crossword in The Daily Telegraph, helping to turn the tide of the war, perhaps 75 years later, a new generation of code breakers could be recruited with an app.