Menu
Online & Digital
 

Outsmart Shout Out

Toyota Yaris

Issue 23 | May 2012

Background

Toyota wanted to launch the all-new Yaris and rejuvenate the brand by talking to a younger audience. The issue was that while Toyota was respected for making good cars, they were seen as dull, particularly among the target market. Toyota needed to start a new conversation with a new youthful audience.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62

Share

People Also Read