Paint the town black

Guinness / Diageo

Issue 25 | December 2012


In 2009 Diageo celebrated Arthur’s Day on the last Thursday (get it?) of September to bang the drum for the 250th anniversary of Arthur Guinness’s signing of a 9,000-year lease on the Dublin brewery.

The idea has been rolled out every September since. In 2012 Arthur’s Day was Thursday 27th September and at 17.59pm exactly drinkers in 55 countries were asked to raise a glass to Arthur, 1759 being the year in which he signed the lease.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62