Inspiring Spirit

Background

Scoot had discovered that another budget airline had adopted very similar branding and advertising to theirs, from the font, the colours, to the tone of voice and even to the illustrations used in Scoot ads. The similarities were very apparent. But rather than sue Spirit Airlines for 'passing off', which was not in line with Scoot's irreverent brand personality, they decided to launch a campaign to have some fun, leveraging social media and PR to achieve brand awareness.