Online & Digital

Ariel Fashion Shoot

Procter & Gamble Nordic

Issue 23 | June 2012


P&G Nordic wanted to launch the new formula Ariel Actilift liquid detergent by proving its stain-fighting power.

Main target audience: women 35+.

Secondary target: anyone who does laundry.

Goal: get Nordic consumers involved with the Ariel brand, create positive attention for the brand's latest stain-fighting formula and create a fan-base for future Facebook activities.

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