Ariel Fashion Shoot
Procter & Gamble Nordic
Issue 23 | June 2012
P&G Nordic wanted to launch the new formula Ariel Actilift liquid detergent by proving its stain-fighting power.
Main target audience: women 35+.
Secondary target: anyone who does laundry.
Goal: get Nordic consumers involved with the Ariel brand, create positive attention for the brand's latest stain-fighting formula and create a fan-base for future Facebook activities.