Outdoor & Events

The Live Quiz Release

Popaganda Music Festival

Issue 29 | December 2013


Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer. So creating hype among fans and getting journalists to write about the artist line-up was essential to boost early ticket sales. And early ticket sales were essential for survival in a market where "festival death" had seen two major festivals filing for bankruptcy this summer alone.

The ambitions were to double the amount of media exposure compared to the 2012 launch and break the festival's record for ticket sales.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62