The Live Quiz Release

Background

Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer. So creating hype among fans and getting journalists to write about the artist line-up was essential to boost early ticket sales. And early ticket sales were essential for survival in a market where "festival death" had seen two major festivals filing for bankruptcy this summer alone.

The ambitions were to double the amount of media exposure compared to the 2012 launch and break the festival's record for ticket sales.