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LandCruiser Emergency

Toyota Motor Corporation

Issue 40 | September 2016

Background

Over 65% of the Australian continent still receives no mobile signal, an area of mostly harsh outback bigger than the entire European Union. Frequent dangers such as fire, flood, stranding, dangerous wildlife and extreme weather are made more hazardous by an almost complete lack of communications.

At the same time, Australia is the world's biggest market for Toyota LandCruisers.

Due to their legendary toughness and ability to go just about anywhere, LandCruisers are the only vehicle you'll see in many rural and remote places.

There are over half a million of them in a country of just 24m people.

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