Menu
Online & Digital
 

Tag the weather

Gillette

Issue 27 | June 2013

Background

The Swedish winter could last as long as five cold months. During this period, Gillette Venus had a major competitor. The weather. Buying a razor and shaving your legs is not a priority when the temperature is -11°C.

Taking inspiration from judo, where fighters used their opponent’s force to their own advantage, the brief was to use the terrible weather to get women involved.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.

Share

People Also Read