Online & Digital
Tag the weather
Issue 27 | June 2013
The Swedish winter could last as long as five cold months. During this period, Gillette Venus had a major competitor. The weather. Buying a razor and shaving your legs is not a priority when the temperature is -11°C.
Taking inspiration from judo, where fighters used their opponent’s force to their own advantage, the brief was to use the terrible weather to get women involved.