Online & Digital

Samsung iTest

Samsung New Zealand

Issue 60 | September 2021


Most iPhone users never considered switching to Samsung because they feared the Android system was just too different, too complicated and too unintuitive. These misconceptions were not easily dispelled and were found in online articles, consumer research and were even held by some of the agency team working on this brief. Knowing that people could not be argued out of these beliefs, the challenge was to get them to discover the reality of a Samsung for themselves.

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