Menu
Online & Digital
 

Samsung iTest

Samsung New Zealand

Issue 60 | September 2021

Background

Most iPhone users never considered switching to Samsung because they feared the Android system was just too different, too complicated and too unintuitive. These misconceptions were not easily dispelled and were found in online articles, consumer research and were even held by some of the agency team working on this brief. Knowing that people could not be argued out of these beliefs, the challenge was to get them to discover the reality of a Samsung for themselves.

Subscribe to view more →

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

Share

People Also Read