The Money Catalogue
Mercado Libre
Issue 56 | September 2020
Agency
Sancho BBDO
Creative Team
Chief Creative Officer: Sergio Leon, Mario Lagos, Giovanny Martínez, Hugo Corredor Executive Creative Directors: Diego Tovar, Jorge Valencia Creative Directors: Jonathan Castillo, Esteban Fino, Diego Pinilla, Fernando Hernández Copywriters: Gustavo Andrés Gómez Preditor David Abril Preditor Mauro Ramos
Other Credits
Macarena Films
Date
December 2019
Background
There is a big issue surrounding online shopping: Most people feel uncomfortable paying online with their credit cards! This Christmas, Mercado Libre and Sancho BBDO will tackle this issue head-on by converting cash from their pockets into the biggest Christmas e-commerce catalog of Latin America.
Idea
Individuals will be able to scan their cash using their cellphones and discover their exact worth in Mercado Libre, facilitated by an algorithm from Facebook. This new platform will also increase the cash monetary value and allow access to better products in the online catalog. This Christmas Mercado Libre will be in everybody’s pocket creating new online market avenues across Latin America and ultimately fulfilling the goal of the brand: Access for all to the world of online shopping
Results
The filter Increased 12 million USD sales, 56% more than 2018 year. The Filter were use more than 2 million times.