Background
Advertising is struggling, suffering, dying for a new blood. New blood drains somewhere else. Agencies hunt for them, but they hunt for jobs in IT-giants and IT-startups. It’s perceived as the best choice by young talents. Young talents want to work with great people, move forward, keep work-life balance, make the world better and acquire knowledge. Young talents see ad agencies as something … old-fashioned and unsuitable.
BBDO decided to show them their daily routine. Actually, their daily cool, trendy and sexy routine as it is.
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