The GOOD Paper Project
self
Issue 50 | March 2019
Agency
GOOD Agency
Creative Team
Creative Director: Barney Cockerell Senior Creative: Susan Milanovic Video Producers & Artworkers: Toks Adeola and Anna Hendy Senior Marketing Manager: Kelly Taylor
Date
December 2018
Background
11 months ago they started thinking about Christmas. Some might say that was too soon, but they knew they wanted to do something really special for 2018.
So they started collecting paper, lots of paper. About 6 months ago they actually started the papermaking process and creating the designs.
Idea
Almost every single person in the GOOD team was involved so, when they say Merry Christmas from everyone at GOOD, they really mean it. And they couldn't let all this crafting happen without recording it for good measure - you never know when you might need to handmake paper again. Please enjoy this short making-of film, and they hope you love your card.
Wishing you a very merry Christmas and a new year full of great ideas. GOOD
Results
“I have decided to frame it. It’s a lovely print and idea!” “Thank you so much for my letter print! I was so impressed. Fantastic idea!” “Received it today and loved it – it has pride of place on my wall.” “Blimmin lovely job on the Chrissy Cards Good Agency!” “Thanks for the lovely Good paper print - really stands-out from the other agency cards I've had (and it's the only one that has remained on my desk rather than heading direct for recycling!)”