Four days in the mud are fun
Amnesty International Belgium Flanders
Issue 40 | September 2016
Agency
Serviceplan Belgium
Creative Team
Nicholas Sterckx, Jan Leenders, Veerle Guiljam, Christophe Willocx, Gonzales ECD: Sam De Win CD: Olivier Verhellen Creation: Jan Leenders, Nicholas Sterckx, Veerle Guiljam, Antony Samson, Pieter Bollen
Production Team
Gonzales
Date
July 2016
Background
This year, Rock Werchter - Belgium's biggest music festival - turned into a giant mud pool because of the bad weather over the last weeks and months.
Idea
Festivalgoers don't mind 4 days in the mud. They even enjoy it. But what if you have to live 365 days a year in these awful circumstances? That's exactly what refugees have to endure when they enter Europe.
This contrast was demonstrated in the film, and it ended with a call to action to sign the petition for more safety and protection for refugees.
Results
89K views, 405 likes, 424 shares and counting.
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