The Brutally Honest Breath Meter
Frisk
Issue 40 | September 2016
Agency
Serviceplan Belgium
Creative Team
ECD: Sam De Win Creatives: Nicholas Sterckx, Jan Leenders, Wouter Huyghe, Patrick Vermeylen
Production Team
Designer: Sébastien Bontemps
Other Credits
Account Team: Félice Vandenabeele, Pierre-Antoine Van Wijmeersch
Date
May 2016
Background
A bad breath can have serious consequences. A romantic date can become a nightmare, a job interview can go wrong. Luckily, Frisk launched their 2h Clean Breath mints, which guarantee a fresh breath during two hours.
Idea
The Brutally Honest Breath Meter was invented, an interactive display that tells you how bad you need a Frisk mint.
It was set up on strategic places like the biggest train stations in Belgium. When passers-by tested their breath, The Brutally Honest Breath Meter directly gave the results. For example: "Your Breath stinks so bad your toothbrush thinks it's a toilet brush" or "Your breath smells so nasty your ass feels offended".
After this brutally honest result, people got a few Frisks to do something about their smelly breath.
Results
Passers-by appreciated the direct and funny way Frisk judged their breath. Not only were loads of Frisks handed out, there were also lots of smiles and freshness.
This campaign won a place in Adforum's Worldwide Top 5 Ads of The Week.
In Belgium, it was MM's Campaign of the Week
The campaign also got featured on Ads Of The World, Best Ads On Tv and several other websites.