Ehinger Kraftrad – The Archaeologist
Issue 44 | September 2017
For decades, Uwe 'The Archaeologist' Ehinger travelled the world buying and selling rare Harley Davidson motorcycles from the 1930s and 40s.
His shop, Ehinger Kraftrad, was unique, selling rare and hand-crafted rebuilds of vintage motorcycles from the 1930s and 40s.
The task was to find a promotional item that drove Ehinger's equally rare customers to the shop in order to experience the brand and spend time with the man himself. At the same time, it was important to convey Uwe's obsession with craftsmanship and quality in every detail.