Mail & Door Drops
Ehinger Kraftrad – The Archaeologist
Ehinger Kraftrad
Issue 44 | September 2017
Background
For decades, Uwe 'The Archaeologist' Ehinger travelled the world buying and selling rare Harley Davidson motorcycles from the 1930s and 40s.
His shop, Ehinger Kraftrad, was unique, selling rare and hand-crafted rebuilds of vintage motorcycles from the 1930s and 40s.
The task was to find a promotional item that drove Ehinger's equally rare customers to the shop in order to experience the brand and spend time with the man himself. At the same time, it was important to convey Uwe's obsession with craftsmanship and quality in every detail.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018