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The Virtual Crash Billboard

DRIEA (Parisian Road Safety Authority)

Issue 45 | December 2017

Background

In France, and particularly in Paris and its suburbs, pedestrians could be careless when crossing the road. Some 4,500 pedestrians had been injured or killed simply by failing to pay attention as they crossed the road.

DRIEA, The Parisian Road Safety Authority, wanted to raise awareness of the dangers of stepping out into a road without thinking.

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