bam is back
Bamberger Symphoniker
Issue 57 | December 2020
Agency
SERVICEPLAN GERMANY
Creative Team
Global Chief Creative Officer: Alex Schill Managing Partner: Matthias Harbeck CEO: Alexander Nagel Consultant: Jonas Herr Idea, Copy: Hendrik Haupt Idea, Copy, Director: Emilia Möbus Art Director: Jonas Menze
Production Team
Le Hof Media: Philip Hofman, Jonas Lembeck, Robert Richarz
Other Credits
DOP: Felix Riedelsheimer Editing: Victor Haselmeyer Visual Effects: Aixsponza Grading: Ze Maria Abreu Santos Sound Design: Andrew Mottl
Date
September 2020
Background
The Covid-19 pandemic not only sent everyone into lockdown, the pandemic also forced the German cultural industry (and every cultural industry worldwide) into an involuntary standstill. With serious consequences for artists and institutions. There were no concerts, plays or premieres that took place. A general silence settled in. Instead of music, dust started to fill the concert halls – and became a symbol of silence and cultural stagnation.
Idea
The task was to take this negatively connoted symbol of silence and turn it into something positive: into a symbol for a new beginning. So, it was used in order to celebrate the return of concerts and artists - and eventually audiences - in the concert hall. How did they do that? The dust dance was made to Carl Maria von Weber’s “Invitation to dance” the first piece of their reopening concert. Real and animated dust was used and it was given the stage for itself. By combining a specifically developed dust-choreography with professional visual effects, a “dust dance” was choreographed that eventually lead the viewer to their main message: bam is back.