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Integrated
 

SP50 - BORN INTEGRATED

SERVICEPLAN GROUP

Issue 55 | July 2020

Background

2020 - Europe's largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence. When the agency was founded in 1970, the so called "Serviceplan", that gave the agency its name, represented a visionary approach: integrated, holistic communication solutions. How can the leitmotif of integration become the central theme of the anniversary year, involving 4.317 employees at 24 locations worldwide, partners and friends of the company?

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